VREP #497 | Vancouver's Brand Crisis with Miro Cernetig.
Description
Two out of three Vancouverites believe their city's brand is in decline. Veteran journalist and CityAge founder Miro Cernetig joins Adam & Matt this week to explore this stark reality, arguing that cities need powerful stories to unite residents and attract the world - and Vancouver has begun to lose the plot. From the post-Olympics swagger to today's "troubled, sleepy city," he traces how the stories we tell ourselves shape civic destiny. And that destiny feels more uncertain than it once did. Can Vancouver revitalize its brand by changing the story it tells? What's the crucial difference between renting temporary events like FIFA versus building transformative infrastructure like the Olympics? And what unifying narrative could transform Vancouver's next decade? Don't miss this provocative conversation about the stories that shape cities.
United States
